ABSTRACT
The analyses sketched out in the preceding chapters should provide the executive with an understanding of the business adequate to the demands of his economic task. No one of the four will do the job singlehanded. But by putting together:
The analysis of results, revenues, resources;
The analysis of cost centres and cost structure;
The marketing analysis;
The knowledge analysis;
a business should be able to understand itself; to diagnose itself; and to direct itself.