ABSTRACT
The formal process begins with the generation of new ideas. These can come from a variety of sources. A company's own R&D department will be working on new ideas all the time. Innovations can also come from the customer service department, where staff and customers can be encouraged to come forward with ideas. The sales and production departments are another important source. All ideas are listed and submitted to the new product team, where they will be considered. Effectively, a number of people can be involved in this process, both internally and externally to the organization.
