ABSTRACT

Imagine that you and your business partner have been creating a business plan, one to launch a publication of your own creation, design, and passion. You and your partner come up with a marketing plan that will cost $14,500 to launch. The problem is, neither one of you has that amount of money. You and your partner decide you both want to think about it a few days before asking other people. But the both of you still have faith in your plan to create the publication.