ABSTRACT
What managers strive for, and the rules they observe in doing so, will be influenced, and often determined, by the accepted goals and mores of their society. All management in private enterprise must be interested in profits, if they are to survive in normal circumstances. The importance they attach to them and how they seek to achieve them will vary in different societies and at different stages in the same society. Economic goals, such as maximum profits, an expanding share of
the market, greater productivity and lower costs, may be modified by social goals, such as offering an assured livelihood to long-term employees, even if this means retaining the inefficient, or not causing economic hardship by forcing one's competitor out of business.
