ABSTRACT
‘Business is going great — I wish I knew why’ laughed Paul Bevin, joint managing director of Le BonBon a leading manufacturer and retailer of high quality confectionery Certainly his good humour appeared justified, while the competitive retail situation in the United Kingdom was causing most retailers to show little volume growth and declining margins, four months into the financial year, Le BonBon's sales from their 148 shops were 4 per cent up on budget and profits were even further ahead.
