ABSTRACT
British Steel is Europe's largest steel producer and the third largest in the world with total sales exceeding £8 billion. Since privatization the company has improved efficiency such that independent analysts now rate it as the most cost-efficient, integrated steel producer in the world. With pre-tax profits of over £1.1 billion in 1996, British Steel is also the world's most profitable steel producer. This enviable position has been achieved through a programme of continuous investment in production efficiency and market development.
