How vision and values create Committed Enterprises

In the past two decades, organization leaders have begun to speak with religious zeal,

using words like ‘mission’, ‘vision’ and ‘values’. They refer to ‘purpose’, ‘strategic

intent’, ‘practices’, as Chart 2.1 shows. But still they hang on to the simple ‘goals’,

‘objectives’ and ‘strategies’ of earlier times. Some of these terms are used interchange-

ably. Most are ill defined. This section establishes how they will be used in this book.