ABSTRACT
For some frequently purchased, cheap, low risk products such as newspapers, beverages or cigarettes, there is hardly any decision-making and such purchasing is known as routine response.
For most products there is some information search prior to a purchase as consumers deliberate between options. In more truncated situations, the purchase is known as limited decision-making, whereas in more risky situations – high cost, product longevity, unfamiliar product category, infrequent purchasing – the process is regarded as exhibiting extensive decision-making.
