ABSTRACT
Consumer products include: (a) inexpensive, frequently purchased, low involvement convenience products, such as bread, drinks, cigarettes or newspapers; (b) more carefully selected shopping goods, such as lower-priced appliances, stereo equipment and clothing; (c) speciality goods demanding much deliberation owing to their value, length of ownership, visibility to peers or novelty, including expensive jewellery, cars, holidays and computing equipment; (d) unsought goods purchased when a sudden problem occurs or when aggressive selling generates interest, for example pension policies or life insurance.
