ABSTRACT
Since the advent of videotape, broadcasters and enterprise class media organizations using audio, video, and rich-media have employed Media Asset Management (MAM) systems to aid in the storage, cataloging, and retrieval of static and moving media assets. Those MAM systems have typically remained a comparatively separate function from the production, playout, and distribution sides of operations. More often than not, only individual tasks such as simple cataloging have been integrated into the many OEM systems that include some degree of MAM. Serving devices, such as videoservers or library management systems (LMS), like Sony Broadcast's LMS product line, needed these features to manage the videotape or digital files contained on them. Given the uniqueness of these early requirements for MAM, the OEMs would typically write their own software and integrate it directly into their products. This practice changed once videoserver systems emerged.
