ABSTRACT
A ROAD MAP A famous adage in advertising and marketing circles proclaims, “If you aim at nothing, you will hit it every time!” This simple, yet profound cliché is a call to the masses to be purposeful and intentional in planning for success. A carefully hatched plan provides direction, a road map for helping you get to your intended destination. Without it, you will have no idea where you are going or how to get there.
