ABSTRACT
As I’ve mentioned before, a microsite is exactly what it claims to be: a site that is smaller than a regular, full-size site. You could probably also guess that building a microsite is a good deal different than building a banner. For starters, there’s going to be a lot more information and interactivity available for your audience on a microsite than on a banner. Despite the differences, there will also be similarities between the two projects. As with building a round of banners, you’ll need to plan out how you’re going to work on the microsite. You’ll also need to make sure you have assets in order and a backup plan for users who have disabled the Flash Player and/or JavaScript. If you’ve already read Chapter 3, you’ll notice some of the similarities and differences in preparing and building microsites as you read through this chapter, which is broken into the following sections:
Choosing Your Tools
Planning Your Work
Collecting Assets
Building to Standards
HTML and JavaScript
No-Flash Backup
Deep Linking
Collecting User Data
Quality Control
