ABSTRACT
In order to coach talent effectively, it helps to identify the talent’s strengths and natural abilities. Sometimes that can be achieved by clearly defi ning the talent’s roles. Consultant Dan Vallie advises, “There must be an anchor or director, a creative chief, a producer, etc.” But before you defi ne the role, knowing the type of performers you are working with lets
you guide them toward their maximum performance. The programmer is then able to design powerful radio by making the shoe fi t the foot, instead of trying to do it the other way around.
