ABSTRACT

A general would never go into battle without a plan. A surgeon would never go into the operating room without a preliminary work-up. Yet it is surprising how many air personalities show up for work and just wait to see what happens. Some days they might get lucky, but for winning over the long haul,

show prep is essential. If a talent is prepared, it does not matter if he or she slides in a minute before airtime. The prepared host can still do a great show.