ABSTRACT
There’s no doubt that the Internet has had an incredible impact on sports media, especially in terms of the way content is created, distributed, and consumed. And its influence is growing. According to a Harris Poll, more than 137 million American adults are now online, which is 66% of the adult population. In 1995, only 9% of all adults were online. Today’s average user spends more than 3 hours per week on the Internet.
