ABSTRACT
When a sports media person sits down at the computer to decide on content for the day, there is an endless possibility of choices. Much of the information will come from the local news wires, the daily video news feeds, and even from other media. But an important source of information is the professional media specialist. Media relations organizations employ thousands of people and spend millions of dollars every year with one goal in mind-to get their events, products, or services mentioned on the air in the best possible way. It’s the job of the sports media person to sort through all this information and decide how much of it, if anything, will become part of the day’s content.
