ABSTRACT
When ITN returned its mainUK evening bulletin to a regular 10 p.m. slot – going head-on with the BBC’s main scheduled bulletin – it was the familiar presenters who appeared in many daily newspapers to talk about this revival. The specialised trade press tended to talk to the editors and media consultants to find out the implications for audiences and the wider media industry. The fact is that the TV presenter – no matter how modest about the role – remains the very public image of every news channel. The presentation styles and techniques for different kinds of broadcasting
explained in Part One included everything from voice-control to breathing, projection and pitch. The specific needs of the modern television studio mean that when the reporter gets invited to present from studio, then he or she is very much the front-line of the journalism operation. If channels get the presenting wrong then brilliant content may not even be noticed.
