ABSTRACT
Over the last 30 years, the village of Tegallalang, on the island of Bali, has undergone major transformations in its economic and cultural landscape. Like many other communities in rural Bali, Tegallalang’s economy has historically revolved around agriculture. However, with the rapid integration of the Indonesian nation-state into the global economy, the village has diversified its activities in response to locals’ increased reliance on cash-based transactions and the tourism industry’s need for labourers, commodities, and services. While the neighbouring village of Ubud (located 8 km to the south) has become a major tourist destination complete with museums, spas, restaurants, souvenir kiosks, and hotel accommodations suitable for every type of budget, Tegallalang has evolved from a centre of small-scale production of tourist souvenirs to become a supplier of handicrafts for the international market.
