ABSTRACT
Really simple syndication (RSS) is an easy way to spread your content to many people across multiple locations, including social networks that support the format in its many fl avors. Conversely, RSS also allows you to pull content from numerous unrelated sources into one location for quick and easy perusal. This chapter focuses on defi ning RSS technology, explaining why you should make it part of your content strategy and demonstrating how it can be a valuable marketing tool as well.
