ABSTRACT
The availability of broadcast TV on mobile phones opens a new era of opportunity. The handset is now an integration of the “DVB world” and the 3G mobile world. The digital video broadcasting functions bring with them rich functionalities of broadcast TV together with its interactive functions of electronic service guide and selection of information from the streamed data carousel. At the same time, the mobile functionalities add a new dimension to the interactive function by providing a return path and wideband data access for rich applications to be used at the same time as TV, such as ordering of music and videos, movies on demand, and advertised products and services. Synchronized applications such as voting, instant messaging, and MMS-based picture sharing (which may be broadcast) are other applications considered attractive.
