ABSTRACT
For the first time in the history of the Emmy awards, in 2006 a category was created to give awards for original production of content that is designed for the new platforms, including PCs and the mobile worldcell phones, PDAs, Palm devices, iPods, and mobile TV. More than 74 entries were received, more than for any other Emmy award category. The entries included “24 Mobisodes” from the leading Hollywood studio 20th Century Fox. In October 2006, the content industry’s biggest event, MIPCON 2006, described the mobile TV as the most significant wireless trend ever for the mobile industry in the coming years. The production of content for the tiny screens of mobile TVs and PDAs has indeed unleashed the imagination of the industry with the production of shortform programs and original content designed to be effective even for the limited span of time available for viewing.
