ABSTRACT
Promotions It is not uncommon for the promotions professionals and their support space(s) to be in a number of locations throughout the facility. Depending on variables such as real estate costs, building confi guration and format, it may, for example, make sense to locate the bulk of the department near sales or programming. Storage areas and intern work spaces can be located nearer the shell or exits, or even off -site. The Prize Closet is usually the responsibility of the Promotions Department. Yet rarely is the entire department located in or adjacent to this highly visible public area. While format will impact space use needs – whether broken up throughout the facility or consolidated into one area – most promotions departments will include parts or all of the following areas:
• Promotions Director(s) • Marketing Director • Promotions Staff • Prize Closet • Small, Medium and Large Scale Storage. • Intern work area(s) • Promotions Preparations • Vehicle Storage Area
Sales As discussed in Chapter Two, the Sales Department can absorb as much as one-third of the space needs in a commercial radio facility. And, even if educational or non-profi t stations have a smaller percentage devoted to marketing and sales, this component of any facility demands a signifi cant piece of real estate.