ABSTRACT
What is convergence? Just as beauty is in the eye of the beholder, most definitions of convergence depend on each individual’s perspective. Indeed, convergence tends to have as many definitions as the number of people who practice or study it. That’s because convergence varies from country to country, and from culture to culture both within countries and individual companies. Other influential factors include laws that regulate media ownership and the power of digital technology. The type of convergence that evolves in any given company will be a product of that company’s culture. As editor, John Haile introduced convergence at theOrlando Sentinel in 1995. “The big thing I try to emphasize with anyone looking at how to practice journalism across multiple media is the critical need to address the culture of
the organization.” Success depended, he said, on having journalists who could “think multiple media” and who were comfortable working across several media platforms.
