ABSTRACT
Digital technology has changed not only audio production techniques but also the very nature of how audio content is delivered. Radio stations, program syndication companies, and other content providers have found that in order to keep up with the times, they must align themselves with the Internet and other nontraditional distribution outlets. For many, this means building web pages that tie to programming by promoting contests, concerts, and other special events. Nearly all stations now also netcast their broadcast signal over the Internet, broadening their audience from a local area to potentially the whole world, as well as allowing office workers to listen to the radio on their computers throughout the work day. As access to the Internet spreads — from the desktop computer at home or in the office, to the laptop at a growing number of cafes and businesses, entire cities being blanketed with wireless Internet signals, and cell phones that can process broadband data in a pocket — audio content creation and delivery options become nearly limitless.
