ABSTRACT

Bloom shot some projects with it, including a commercial for Greenpeace (see “Greenpeace: Voices of Change” at https://vimeo.com/6695584; see Figure 10.2). He quickly became one of the foremost gurus of DSLR cinema, even hired by Lucasfilm to show the Lucas team the cinematic potential of the cameras and then later brought on the set of Red Tails to shoot some plates and

pickup shots with Canon DSLRs (see Figure 10.3).