ABSTRACT
Know this: the video is the memory. Weddings are seminal, lifechanging events for people. Their whole life has been spent dreaming,
imagining, wondering what this day would be like. And now some
20-30 years later, the big day is finally here. All the plans, meetings,
tastings, and arguing over details are done, and this is the big
reward…and it goes in a whirlwind. In a few quick hours, all the
people the couple know and love most from all over the country-
maybe even all over the world-gather in their honor to celebrate. The
happy couple will be carefully groomed to look their very best. The
place will be decked out to their specifications, and perhaps tens of
thousands of dollars may be spent on a lavish half-day party. The
cruel twist to all this joy and expense is that the happy couple at the center of it all will
probably remember very little of it. (If you’re married, you already know this.) The day is just
too emotional, too full of event details, expectations, ceremonies, old friends, and new
relatives, not to mention a hundred whirlwind conversations, toasts, and well wishes that the
couple simply can’t process and retain most of it. And yet it’s “the most important event” in
their lives.
