ABSTRACT
Introduction In an effort to reduce video expenditures, sometimes the
scriptwriting budget is eliminated, or this creative endeavor is relegated to an overworked copywriter. Corporate scriptwriters can charge thousands of dollars for a carefully researched and well-written script. At times the video manager or producer will write the script. This can work well if he or she doesn’t have myriad other tasks on the proverbial plate. The video manager or the executive producer needs to allocate appropriate resources to scriptwriting, and sometimes this even means convincing upper management that the budget for a proposed video needs to be increased.
