ABSTRACT
The differences between ‘video production’ and ‘television production’ have become increasingly blurred. Most ‘video production’ is concerned with non-broadcast program-making. Productions are recorded closed-circuit on videotape, distributed, and viewed by a small audience. Television productions, on the other hand, are usually broadcast, i.e. shown to a large public audience by over-air or cable transmission – either ‘live’ (during performance) or ‘taped’ (carefully edited video recordings). In practice though, you’ll find broadcast material packaged for home or closed-circuit viewing, and see video productions aired in broadcast programs (e.g. music videos and pop promos). Television transmissions are obliged to conform to closely controlled technical standards. Equipment is in constant use for many hours daily, so needs to be stable, robust, reliable, and capable of continuous high-grade output. Video productions are made with equipment ranging from the most sophisticated professional broadcast standards, to low-cost consumer items. There is no intrinsic reason though, why the screened end-products should differ in quality, style or effectiveness as far as the audience is concerned. Video programs today range from ambitious presentations intended for mass distribution, to economically budgeted programs designed for particular audience sectors. This book will help you, whatever the scale of your production.
