ABSTRACT
A lot of what is covered in this chapter is obvious, so obvious that many production people overlook these essentials in their initial enthusiasm-and their product is less effective.
22 3.1 Art conceals craft When watching a show on television, our thoughts normally center on the program material: the story line, the message, and the argument. We become interested in what people are saying, what they are doing, what they look like, and where they are. Unless we start to get bored or the technology becomes obtrusive, we are unlikely to concern ourselves with how the production is actually made.
