ABSTRACT
Certain festivals have a reputation for attracting sales because acquisitions executives from distribution companies attend the festival, whereas other festivals are tailored more for those films that already have a distributor in place, or that have already had their premiere. It is advisable to have a festival strategy for Filmmaker's film, rather than applying to as many festivals as they can download applications for. They strongly recommend making an investment in a publicist for the world premiere of their film and possibly beyond that, depending on what festival course have chosen for film. When organizing a distribution screening, send invitations, postcards, or fliers to distributors via e-mail, snail-mail, or fax at least two weeks before the scheduled screening. The mini-majors have more money to spend on their print and advertising budgets and can provide the exhibitor with a steadier flow of material.
