ABSTRACT
With the advent of affordable equipment, there are more opportunities than ever in the field of corporate media production. This book examines all aspects of this creative field, from concept development to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamics among these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world.
The new edition has been updated to reflect the most current media production, editing, delivery formats and processes, with an emphasis on DV. There is material on the new digital video cameras and non-linear editing systems, as well as an expanded discussion of audio sweetening. A new chapter on evaluation demystifies this critical process, and there is a new discussion of multimedia.
TABLE OF CONTENTS
part 1|2 pages
Part I: The Corporate Media Evolution
part 2|2 pages
Part II: The Script
part 3|2 pages
Part III: Preproduction: The Plan for Success
part 4|2 pages
Part IV: Production
part 5|2 pages
Part V: The Director
part 6|2 pages
Part VI: Postproduction