ABSTRACT
There are almost as many answers to what investors expect as there are investors. Whether individuals, companies, or nonprofit organization and no matter where they are in the world, each has their own criteria and idiosyncrasies. Specific customs of relating to individuals and doing business may be different from country to country, but investors are similar in terms of their goals. Since the business plan is a sales (not a legal) document, it is your job to learn as much as you can about your potential “customers” and focus on their needs.
