ABSTRACT
Predicting the future has been popular since the days of Nostradamus. No one can afford to run a business without looking ahead. Only when you have a clear picture of your film’s potential results or company’s future can you proceed with a feeling of confidence. In the past 500 years, little has changed except the technology. For filmmakers, predicting the revenue of films yet to be made is a necessity. This chapter reviews how to find data, what to do with it after you find it, and how to create your own financial forecasts.
