ABSTRACT
In most media-related business operations, production is analogous to manufacturing, distribution to wholesaling, and exhibition to retailing. A distributor acts as a middleman or intermediary between the people who produce something and those who consume it. Exhibiting film, video, audio, and multimedia productions is similar to running a retail store from which individual consumers buy things. In media production, distribution and exhibition are aspects of postproduction, but producers consider them during preproduction as well (Figure 13.1).
