ABSTRACT
As the final stage of the media production process, postproduction affords you the
last opportunity to reach the goal you originally set as proposed for the client. Regard-
less of the saying, “Fix it in post,” you cannot correct all errors in judgment, miscal-
culations, and poor production techniques in postproduction. If the material is not
available or is technically deficient, you may not have any means of replacing it or
rectifying the problems created in preproduction or production. You cannot bring out
of focus shots into focus, reframe poor or incorrectly reframed shots (except by using
expensive and advanced digital applications), or rezoom a poorly zoomed shot at the
correct rate. You may partially correct poor lighting, but at a cost in time and energy
diverted from the important work of the edit. If you forgot a shot, then you can only
replace it by returning to the location and reshooting.
