ABSTRACT
If ever an exciting new technology had a star-crossed life, it has to be Blu-ray Discs.
From its initial death scrum with Toshiba’s HD DVD format to its current challenge from digital downloads, Blu-ray has battled obstacles both from the marketplace and of its own making. These include multiple hardware specifications, exorbitant licensing fees, limited replication facilities, and a lack of market perception and penetration.
