ABSTRACT

The trick for shooters now is maintaining a professional look in a medium and business that has gone decidedly downscale. Indeed, for all the scrimping and cutting of corners, most viewers still demand broadcast-quality glitz regardless of whether they’re watching American Idol , The Situation Room with Wolf Blitzer, or a neighbor’s bar mitzvah. Of course, as a shooter who likes to work and work a lot, I feel obligated to meet that expectation regardless of monetary and other considerations.