ABSTRACT

Most successful businesses today receive more than half of their business from previous customers and referrals. Customers will continue to do business with a company that has treated them well and offers them other products or services that they need. Your marketing materials, brochures, and conversations with your clients will determine your customer’s expectations. Asking for referrals is appropriate only if you were able to meet and especially exceed the customer’s expectations. If you failed to do either, then you don’t deserve the right to ask for referrals. Many videographers have obtained referrals from various sources not related to the wedding industry. Some sources have included networking groups, churches they belong to, present or past coworkers, and any organizations that they belong to. Many wedding videographers don’t realize that they can offer other services to their past and current clients.