ABSTRACT

There isn’t a creative soul out there that hasn’t lost a breath or skipped a heartbeat as the surety of a concept or thought dwindles and fades in the searchlight intensity of a client viewing. This is when the fickle mistress of inspiration seems to find most cause to slip out of the room quietly and quickly, leaving only you aware of her sudden absence. This is why editing is described as a job, just as any true creative pursuit is.