ABSTRACT
I. THE PRODUCER’S DOMAIN Television has affected-and reflected-the culture of global communications for over a half-century. And now, the explosion of new media is demonstrating a similar impact, as it bursts onto the scene with innovative possibilities and real challenges. Even the very word itself, “television,” takes on new meaning. As we enter this extraordinary era of media transition, traditional television programming, viewing habits, advertising models, and delivery systems must inevitably change with the times.
