ABSTRACT
Back to Experience Goods In Chapter 3, I discussed the problem of predicting the success of a film or TV show (i.e., experience goods), given the factors of imperfect information, cascades, and infinite variety. While it may not be possible to predict the outcome, marketing, by its nature, is an attempt to influ - ence the outcome. Accordingly, marketing comes to the rescue of the
experience good quandary and tries to put some experience into that good; the viewer, without having actually consumed the end product (which, per an experience good, is the only way to know whether you really like/want it), is helped to make up his or her own mind.
