ABSTRACT
MARKETINGINTHESERVICESECTOR-SHIPPING ANDPORTS
Maritimetransportandportoperationarebothintheinternational servicesectorasdistinctfromamultinationalcompanyengagedin carproductionormanufacturingmedicalequipmentorconsumer goodsallclassifiedasproducts.Fourdistinctivefeaturescontrast theproductandservicesectors:perishability,heterogeneity,intangibilityandtheirintegralnature.
