ABSTRACT
Since this book was first published some fifteen years ago the pattern and complexity of world trade has changed enormously. Today it is a very high-profile international business which is driven by many elements including technology, logistics, marketing, politics, finance, innovative strategies/marketing, social/economic national well-being, wealth creation and the economic development of markets/regions. It is highly competitive and requires professional skills which can best be attained through training/ education and experience in the international marketplace.
