conclusion: now that you know enough to be dangerous, thanks for stopping by

Th e new news is the contemporary assumption that everyone is a fl uent multimedia visual communication designer. And everyone means everyone. Sometimes the amateurs and the audiences are better visual communicators than the pros. Meanwhile, the media bosses have begun to operate as if anyone who wants to work in the business can produce eff ective visual communication across any platform. “Anyone” covers the self-described wordsmiths, too, such as journalists, copyeditors and copywriters.