ABSTRACT
Sometimes an infographic tells the story faster and better than words. Everyone from news organizations to advertising agencies relies on infographics to deliver content to audiences. Infographics can tell a deeper, broader and evolving story better than text or certainly raw data alone. In many instances, an infographic is easier and faster to wrap the brain around than a paragraph of explanatory type, whether news, advertising, public relations or those “assembly required” diagrams we love to hate. Color graphics, sound effects, animation, 3D perspective and interactivity all working together increased the communications capability of infographics exponentially. Use of infographics increased exponentially as well. Infographics can be drawn from scratch using graphic design software. Gonzo multimedia infographics bring up a good point about combining and linking infographics. In the newsroom, a graphics package reports a story by using multiple types of graphics together.
