ABSTRACT
The new news is the contemporary assumption that everyone is a fluent multimedia visual communication designer. The media bosses have begun to operate as if anyone who wants to work in the business can produce effective visual communication across any platform. Even as everything about the media professions from business models to technology is changing, when it comes to graphic design, there really is nothing new under the sun. Advertising and marketing communication folks produce public relations materials. news industry borrows visual conventions from the entertainment industry, which adopts innovation from the advertising industry. While industry turmoil may be inspiring innovation in visual styles and trends, the grammar of visual communication hasn’t changed. Use visuals and type to capture attention, control eye flow, convey information and evoke emotion. Even as everything about the media professions from business models to technology is changing, when it comes to graphic design, there really is nothing new under the sun.
