ABSTRACT
This chapter examines some theories and practices graphic designers use for guiding interesting layout tours. For the designer-as-tour-guide, it is a matter of deciding which layout route to lead folks through and what sights to show along the way. Printed magazines, for example, may require larger inner margins to account for binding. The works-every- time layout hangs the focal point from the top of the layout. Positioning photos near the top of a layout or story is particularly important. Creating visual hierarchy with relative position and contrasting size is another way to draw a reader through a layout while delivering an extra layer of communication. To create visual hierarchy, rank the items intended as layout content in their order of importance. Visuals and type of lesser importance appear in smaller sizes and lower positions on the layout. To maintain visual unity in a multi-page layout, use the same tactics as for a single-page layout.
