ABSTRACT

In this chapter we will begin the fi rst steps in the journey of managing and leading in the arts. Before you develop and organize to execute your plans, you need to assess the larger issues facing an arts organization in the 21st century. To that end, we will work to develop your skills analyzing the potential impact of key environments that any business must consider when trying to realize its mission. We will also review the sources for information that can assist the arts manager in his quest for knowledge. Lastly, we

will review a sampling of trends that may affect arts organizations over the next decade.