ABSTRACT

This is how Michael, marketing VP for pharmaceutical giant Klaxo, wants to end the pitch for Xylenol, the antidepressant drug manufactured from used car batteries. Klaxo’s chief stockholder, Mr. Schumaker, is flying in from Germany to approve this presentation, which will be used to pitch the drug to doctors at an upcoming trade show. Michael, understandably, is very anxious for the show to come off perfectly.