ABSTRACT
The purpose of this chapter is to help us clarify our personal objective for each shoot. This will determine the approach, equipment, and preparation required. Generally, the objective of all images fall into one of three categories;
Each one of these is enhanced by the categories before it. Idealized images, like portraits, are aided by a splash of the candid. Fantastic images combine the strengths and requirements of both the authentic and the ideal and saturate them with concepts, production, and personal vision. So, who are you? What are your strengths? What is available to you because of your background and current circumstances? How will you share your perspective? How will you expand it? Artistic perspectives can have roots in all these categories.
